Marketing being a constant looming concern over my head for years now, I’ve slowly come to notice something weird – fans don’t seem aware of their POWER over authors/musicians/actors/TV/Movies!
That’s right…POWER. You all (we all – since I am a fan as well as an author) have POWER! Mighty POWER! Bwahahahahahaha.
What am I talking about? Glad you asked!
As consumers we generate an opinion on the products we read/hear/watch/consume. Most people though, don’t necessarily share these opinions with others. These are the folks allowing their power to go unspent, trickled away into the ether…
With the advent of webpages, blogs, Twitter, Facebook, Amazon and more, everyone has a voice. A voice unlike any they’ve held before. With the right tags, searches, what have you, other fans/consumers can come across your opinions on whatever subject you choose to talk about in an instant for years and years to come.
Word of mouth, now through the information superhighway, can zoom at speeds never imagined. You loved that book or movie? You can tell the world! And as pieces of that world run across your Tweet, review, newspage, or post, you’ve made a difference. You’ve used your power! If you included a link to said object in your insight, the clout and effect rise higher as people will tend to click to check something out, especially if it sounds intriguing. And once they’ve clicked so is increased the chance they might be hooked!
(So totally evil, isn’t it? Power corrupts!)
Loved the book of a local author who’s book you just bought at the last convention you saw them at? Hated it? Let the world know! Exercise your strength and conviction to sway others to buy it or suggest they ignore it (though sometimes bad press is actually the way to get people to buy – don’t ask me, can’t explain – we humans just love train wrecks).
If you truly hate something, though, the way to cause the most damage is not to tell anyone about it – good or bad. Unfortunately the same applies to things you like. So exercise your POWER. If you think the cheesecake from the bakery across the street is the Best Thing Ever – tell people! Link to their website! Let others discover this loveliness for themselves!
Electronic word of mouth will work on anything. You can infect others. Been doing it a lot myself with the TV show Supernatural (You must watch it! You must watch it!). Other TV shows worth viewing that have me eager for more every week are: Defying Gravity (OMG actual real science not fake BS like some other supposed SF show!), Castle, Bones, Dollhouse, The Mentalist, Burn Notice. (I watch too much TV!)
Also have been trying to push authors I totally enjoy as I read their stuff. Rachel Caine, Carole Nelson Douglas, Tanya Huff, Terry Pratchett, Martha Wells, A Lee Martinez, Shanna Swendson, and the latest addition Rosemary Clement-Moore.
(What’s truly sad is I am sure I left off some awesome people in all these categories and will be kicking myself later!)
So see, every little squeak and link helps, folks! So support you fave shows/authors/movies/actors/food! You can do it! Use your POWER oh mighty ones. Let us know what you like. And we will love you for it!
Power to the People!